About Company



Established in 2013, Shine City has become an epitome developer of marvelous constructions and execution of high-valued lands.

Shine group is a well known name in all the major cities. Over past few years we have diversified in Jewelries, Travel, e-commerce, Media  etc. Our clientele includes few of the top known names in India and abroad like Toyota, Jeep, Maruti, Kelvinator, Bajaj etc.



We are specialists in developing modern green townships. Our Infrastructure Division (Shine City Infra) has innovated the way buildings are managed, and it continues to do so with every new project.

Our E-commerce Division gets into deals which are not available in the market which is for Cars, Bike, Heavy appliances and lot more.

We have ventured into Jewellery business as well as travel with a unique business model.

We are specialists in developing modern green townships. Our combination of technologies is changing Northern India. Our Infrastructure Division (Shine City Infra) has innovated the way buildings are managed, and it continues to do so with every new project. We have experience in developing properties for various uses like:

One of the latest entrant in Jewellery business we are up for the high quality fine jewellery with strikingly exquisite designs. We aim at revolutionizing the fine jewellery and lifestyle segment in India with a firm focus on craftsmanship, quality and customer experience. In a short span of time, We have built a large family of loyal consumers in India and abroad.

ShineYatra is a Lucknow based company dealing in travel. The company provides information, pricing, availability, and booking facility for domestic and international air travel, domestic and international hotel bookings, holiday packages, buses, trains, in city activities, inter-city and point-to-point cabs, home stays and cruises.

Shopping is fun and exhilarating and more so when you can shop 24×7 without leaving the comfort of home. This in simpler words is what we call Buy and Delight Online shopping which is convenient and affordable. This is member exclusive website only and they are entitled to redeem some portion of their coupons here as well with discount on products up to 5 lac!

A coupon redemption website powered by Shine group where one can redeem coupons for holidays, movie tickets, promotional products and lot more.


Come Join the team of Young and experienced

Shine Group brings the brightest minds in the industry and gives the right environment for innovation through collaboration

Explore exciting career opportunities at Shine Group across Technology, Management, Sales, Product Engineering, Process Excellence, Quality, etc.verticals.


An Organization is not just what it looks like.


Our approach towards work is very simple, we work on blueprint first and then brainstorm the project to ensure no loopholes are there. Our approach is a structured approach for the future stability.



Mr. Rashid Naseem conceived the Shine Group concept. It all started as an effort to redefine the current Sky Line of the city. He started in the Real Estate industry with a greater goal in mind: to reach the common man. Not just by building his home, but also providing the best possible experience when shopping and using services.

Shine City is the most promising name among many Real Estate Company operating across UP and having its head office at Lucknow, the City of Nawabs. Company is achieving milestones since its inception and heading towards ever-greater success. Shine City is one of the fastest growing real estate companies in Uttar Pradesh. Company is continuously matching its standards with the established real estate companies of UP. We are fore-fronting all the Small Real Estate Companies of UP and giving tough competitions to the big names of Real Estate Development Companies.

Today, Shine City is closest to the dream Mr. Rashid had, and it is moving forward to the next step:

  1. Geet is an upcoming jewellery brand operating under the umbrella of Shine Group. It boasts of the finest designs and best in market price for all its handcrafted jewelry. The official launch happened from its headquarters in the city of gold- Dubai. This brand aims at providing best in class gold and diamond jewelry to all facets of life.
  2. Buy and Delight is a unique online auction platform that allows you to purchase branded products and gives you a chance to WIN products at nominal prices. It’s a kind of fun bargain deals and online Shopping. Buy and Delight has a plethora of brands and products ranging from home appliances, jewellery, electronics, automobiles, etc that can be won at a price that can’t be matched at any other platform.


We envision our company as your trusted brand to create the modern townships. Shine City is meant to develop lands all over the world that make use of the latest and most comfortable options available. That includes handling regular delivery of products, and managing services.

Starting with the real estate industry, we research and apply the newest technologies, focused on eco-friendly applications. Then, we are engagedin making life simpler. To achieve so, we are committed to bringing our customers a single platform to get products and services.

For all our business lines, we are engaged with:


Here is the team for you working relentlessly to ensure we get the desired product. Now you have very own team for you available to get the work desired on a fast track basis. The team is a perfect blend of Experience and skill to pull of the work.

Bhavesh Singh

Mr. Bhavesh Singh works for Shine group in capacity of Lead MIS and is responsible to mange day to day reporting and rostering of the Staff to ensure 24X7 operations

Ashish Singh

Ashish is a supply chain management graduate and works with Shine group in capacity of Product Manager. He is responsible to manage supply chain for shine group.

Ankur Agarwal

Ankur works for Shine Group in the capacity of Sr. Manager Business Development. He is responsible for setting up and closing new business as per the requirements.

Aditya Singh Sikarwar

Aditya works at Shine group in capacity of Assistant Manager Digital Marketing and is responsible to manage Online reputation of Shine group.

Mayank Chaudhary

Mr. Mayank Chaudhary works in capacity of Executive Vice President for Shine group and is responsible to Manage Operations and Technology for the company

Mr. Rashid Naseem

Mr. Rashid Naseem is Managing Director of Shine group of companies. A Young and dynamic visionary possessing impeccable blend of skills and leadership

Sachin Verma

Mr. Sachin Verma is part of Shine group in capacity of Sr. Manager Digital Marketing and has core responsibility of managing digital Campaigns for the company