GEET Jewellery is the new addition in the Shine Group portfolio which in turn will help the GEET to become a major player in Online Jewellery category.
“Our aim this year is to expand our portfolio. We are adding the sub Rs 25,000 price point in our portfolio which was missing earlier. With the launch of New range and packages, we want to own a major online jewellery business .
“We will not be opening physical stores for GEET since there is a large online market for Gold and Diamond jewellery and we will leverage that to the benefit of our associates.
The average bill value for the brand will be priced at Rs 25,000, with two articles to be bought by our associates only. This offer is not available for any other audience except for our own.
Meanwhile, Geet which currently has around 100 Cr. business online will see the numbers going up to 160% by the end of the fiscal year.